Jillian Moorhead began her fashion journey at the Fashion Institute of Technology in New York City. Prior to graduating, she landed a role with the iconic House of Chanel in the accessories department. It was here that she further developed an appreciation and love for all accessories. Following Chanel, Jilly embarked on a fifteen year tenure with Ralph Lauren, where she notably worked closely with Mr. Lauren and team for the launch Polo for Women. Additionally, she liaised with luxury retailers including Saks Fifth Avenue, Harrods and Neiman Marcus to oversee the in-store assortment of the RL brand.

In 2015, Jilly relocated to Jackson Hole, Wyoming with her husband. Recognizing the drastic change in culture (and temperature), Jilly began developing the idea of a luxury, lifestyle accessory that married her city roots to the beautiful landscape of a winter resort town. There was a need for a functional, yet luxurious and stylish scarf accessory -- something that would resonate with a bi-coastal audience. Channeling her feminine and classic aesthetic, she created a luxe, colorful, warm and sportif accessory at an accessible price.